Last week Facebook announced that they will be rolling out a new 'streamlined' design for pages on desktop. The new layout aims to make it easier for fans and followers to find the info they want and help page admins find the tools that they use most. Design changes include a new timeline, admin panels and top layout.
So let's take a look at what's new...
The timeline section on the new page layout has been reduced to just one column, much like that of a personal profile. Facebook haven't just split the space half though, the new single column is wider than one of the previous ones which gives you a little extra space for images etc. However, this does mean that you'll have to say goodbye to the 'highlight post' feature which allowed any post to span the entire width of your page. Instead, the 'pin to top' feature has been re-packaged as a 'highlight' option.
The left hand side displays business information, contact details, website, opening hours, pictures and videos. The mini map display is a nice touch that I think looks really good.
Static Admin Panel
The new Facebook Page design features a static admin panel section that page managers can access from any point on the page. The right hand side of the new panel displays essential stats including: page likes, ads, reach, notification and messages. The top panel allows easy access to page activity, insights and settings. This is a nice feature as it does allow you to access these features from anywhere on the timeline, rather than having to scroll all the way back up to switch to insights or check your activity schedule.
There is also talk of Facebook rolling out a new 'Pages to Watch' section of the insights dashboard allowing page managers to track other pages and gain an insight into their performance. We're yet to have this feature on our new design, but I'm sure it'll be along soon.
Overall, I think this is a step in the right direction for Facebook, the new page design does feel a lot cleaner and more user friendly with less un-used negative space. I really like the way that the company name and categories sit on top of the cover photo, rather than the previous separate title/about box at the top of the old page.
What do you think of the new Facebook Page design?