LinkedIn Showcase Pages - Should You Bother?
On April 14th LinkedIn will be removing the Products & Services tabs from our Company Pages. Until this date you are able edit existing Product & Services tabs, but you can’t upload/create any new ones.
Along with the Products & Services pages disappearing, the links that you may have posted in various places online will no longer function and any customer recommendations that you may have for your services will be lost.
Don’t worry though, LinkedIn are suggesting two alternatives for you to continue to showcase your specialist services: Company Page Updates (not really an alternative, should be happening anyway!) and Showcase Pages.
They essentially give users the option to follow specific parts of your organisation rather than your brand as a whole. The new pages offer their own cover images, update feeds and analytics. Allowing you to really build relevant, interested audiences for specific areas of your business.
What about your Company Recommendations?
LinkedIn aren’t making a huge amount of effort to re-home existing recommendations. Instead they suggest a copy and paste job, into a new document to be used as update and post content, rather than having them on a page permanently.
Should you set up showcase pages?
In order to decide whether having individual showcase pages are necessary for your business, there are a number of things you need to consider:
- Do you have a different audience for each of your individual products or services? I’d imagine this is the case for big organisations like Microsoft, but for smaller specialist businesses, perhaps not.
- Do you have the resources to effectively manage additional feeds and post schedules?
- Are your efforts and resources better spent producing and implementing a fuller, more engaging central company schedule/strategy.
If you are a smaller business (much like myself), I would suggest that having many showcase pages and multiple schedules may not be the most effective approach. It is a shame that LinkedIn are completely scrapping the services and products tabs as I think they were a great way of giving an overview of a company’s main offerings. I can completely understand how the new showcase pages will benefit big organisations, but I think LinkedIn have maybe forgotten about the others…
If you’d like to set up a Showcase page or two, LinkedIn have published a relatively helpful guide – available here. We’ve also listed a few of the key specs that worth considering when setting up a page:
- Showcase Page name: 100 characters max.
- Description: 75-200 characters max.
- Banner/Cover Image: Minimum 974 x 330 pixels. PNG, JPEG, or GIF. Max size 2 MB
(You can crop your image once it’s uploaded).
- Logo: 100 x 60 pixels. Image will be resized to fit.
- Square logo: 50 x 50 pixels. Image will be resized to fit.
Let us know what you think of LinkedIn’s new feature and if you have any questions about getting the most out of your LinkedIn page, give us a shout!
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Article by Tom Locke