Social media is a form of electronic communication which primarily uses the internet and mobile devices to create, share, and exchange information in virtual communities.
The word ‘social’ in social media can be defined in two ways:
1) The use of social media to interact with other people.
2) The use of social media for marketing purposes.
Social media platforms are designed to allow users to share content with others, either publicly or privately. Users are able to interact with each other through these platforms by posting comments or messages which are then broadcasted for all of their followers to see. This interaction between users creates an online community, which allows for the sharing of ideas and opinions on a given topic.
Social media is a powerful tool for companies to reach customers on a global scale. It has the potential to create an interactive experience for customers and businesses alike. Social media can be used as an avenue for customer service, marketing, and building brand awareness.